Adidas - Adios Adizero Pro 2.0

I was one of the producers for the the newest top-of-the-line running shoe from adidas – the Adizero Adios Pro 2.0 campaign.

In this film we follow athlete Charlotta Fougberg on her quest to run faster. We shot the film on-the-go around Sweden and at the Stockholm Marathon race.

The athletes’ featured in the campaign stories were told through high-pace visuals, sound design and authentic voice-overs.

Video can be seen here.